OPMA � �

Key Challenges Facing the Canadian Pharma Industry

Thu, 04 Nov 2010 08:00:00 PST

Russell Williams, President Rx&D
March 5, 2009 - Lionhead Golf & Country Club

Mr. Russell Williams, President of Rx&D, presented a comprehensive overview of Rx&D and its associated challenges in the Canadian pharmaceutical industry.

The Power of Partnerships

Mon, 13 Sep 2010 20:00:00 PST

Dr. Gerard Cox, Head of Respirology at the Firestone Institute of Respiratory Health, McMaster University
Ms. Renata Rea, Professional Communications Manager, Respiratory Marketing at GSK
Dr. James Gowing, Medical Oncologist and Hematologist at the Cambridge Memorial Hospital in Ontario and Co-Chair of the Cancer Advocacy Coalition of Canada (CACC)
Ms. Alison Gordon, VP Strategy, Marketing and Communications for Rethink Breast Cancer

Monday, September 13, 2010- Weston Golf & Country Club

The panel of experts provides insight and answers questions.

As our glorious Ontario summer wound down to the last remaining days, the OPMA organized a multidisciplinary panel of speakers to discuss the Power of Partnerships and Strategically Collaborating with Patient Groups. Members and guests of the OPMA gathered to learn about developing successful strategic relationships with patient advocacy organizations.

Online Marketing: Making Digital a Strategic Part of your Mix

Thu, 06 May 2010 08:00:00 PST

Meeting Summary by Dr. Kim Bercovitz

The OPMA social media-related breakfast session meeting was among the best attended OPMA events of the year, featuring an esteemed panel of experts to discuss digital solutions and online marketing in the pharmaceutical industry:

Neil Follett, Managing Director of Brightworks Interactive Marketing
Claudio Battaglin, Manager of E-Marketing at Bayer Healthcare
Laurie DeMille, Marketing Manager, Digital Solutions at GlaxoSmithKline

OPMA digital discussion panel

Women and Pharmaceutical Leadership

Thu, 01 Apr 2010 08:30:00 PST

Karen Felmate, Sandy Fallon & Wendy Adams ready to handle the tough questions

A panel of three inspirational women shared their personal stories of how they evolved their personal brands to excel in executive leadership positions in pharma. They discussed lessons learned throughout their personal journeys, changes shaping future roles for women in pharma, and offered advice for aspiring leaders. All three speakers have husbands and multiple children (all boys) – a true test of their ability to maintain work-life balance!

Building Trust with Our Partners

Mon, 01 Mar 2010 19:30:00 PST

Crawford Wright, Chief Compliance and Privacy Officer at AstraZeneca Canada Inc.

Monday, March 1, 2010- Weston Golf & Country Club

In the pharmaceutical industry, compliance with laws, regulations and standards of conduct is an integral part of everyday business. Crawford Wright, Chief Compliance and Privacy Officer at AstraZeneca Canada Inc., discusses compliance trends within the Industry and an overview of the Rx&D Code of Ethical Practices.

Taking Stock for Your Future: Becoming Your Own CFO

Mon, 01 Feb 2010 19:30:00 PST

Patricia Lovett Reid, Senior Vice President, TD Waterhouse
Monday, February 1, 2010- Weston Golf & Country Club

Get your thrills from your marketing campaigns, not your investments. That’s how Patricia Lovett-Reid, Senior Vice President with TD Waterhouse Canada Inc., recommended that you approach your long-term financial planning when she spoke at the OPMA dinner meeting on February 1. When it comes to your personal finances, says Lovett-Reid, “boring is beautiful.”

The Promise of Electronic Medical Records

Thu, 03 Dec 2009 08:30:00 PST

Rohit Prakash, National Manager, Practice Solutions
Thursday, December 3, 2009 - Lionhead Golf & Country Club

Rohit Prakash, National Manager for Practice Solutions, addresses the OPMA membership on the relevance of Electronic Medical Records for their customer base and overall business.

Is Pharma a Four-Letter Word?

Mon, 02 Nov 2009 19:30:00 PST

André Picard, public health reporter, The Globe and Mail
Monday, November 2, 2009 - Weston Golf and Country Club

Millions of Canadians depend on prescription drugs to stave off illness and maintain their health. Yet, the public, policy-makers and legislators often have a negative perception of the pharmaceutical industry that produces these products. A veteran journalist, André Picard, examines this strange paradox and offers up some practical tips on how to answer the critics.

Effectively Communicating Clinical Studies

Thu, 01 Oct 2009 08:30:00 PST

Marcia Bos BScPhm, Pharmacist-Consultant, The Synapse Group
Melanie Poulin-Costello BMath, MSc, PStat, Biostatistics Sr. Manager, R&D, Amgen Canada Inc.
Sandy Sehdev, MD, FRCPC, Medical Oncologist, William Osler Health Centre

Thursday, October 1, 2009 - Lionhead Golf & Country Club

Lessons in Leadership

Mon, 14 Sep 2009 19:30:00 PST

Lewis MacKenzie, Major-General (ret’d) Canadian Armed Forces
Monday September 14th, 2009 - Weston Golf & Country Club

“My definition of leadership is getting people to do what they don’t necessarily want to do—and have them enjoy the experience,” says Major-General (ret’d) Lewis MacKenzie. Whether they wanted to or not, the capacity crowd of over a hundred pharma marketers certainly gave every indication of enjoying the experience...

Pharma and the Evolution of Social Media

Thu, 07 May 2009 08:30:00 PST

Mathew Ingram, Communities Editor, The Globe and Mail
Alon Marcovici, VP Digital and Research, Canada’s Olympic Broadcast Media Consortium
Natalie Bourre, Founder, Marketing 4 Health Inc.

Thursday, May 7, 2009 - Lionhead Golf and Country Club

How to Manage your Personal Brand

Mon, 06 Apr 2009 18:30:00 PST

Paul Copcutt, President, SquarePeg Solutions
Monday, April 6, 2009 - Lionhead Golf & Country Club

Paul Copcutt, founder of Square Peg Solution and Canada’s leading personal branding consultant, believes it is essential in today’s competitive marketplace to differentiate yourself by branding your unique qualities.

The changing dynamics of Canadian pharma

Thu, 05 Mar 2009 08:30:00 PST

Russell Williams, President Rx&D
March 5, 2009 - Lionhead Golf & Country Club

“Today is an historic day,” Russell Williams announced in his opening remarks to OPMA members and guests. He was actually referring to Andre Picard’s timely article in the Globe and Mail, 'Bloggers, there’s no Big Pharma conspiracy'. Exclaimed Williams, “We are making progress!"

Market Access and Regulatory Creep

Mon, 02 Feb 2009 19:30:00 PST

Gerry McDole, Former President and CEO of AstraZeneca Canada
Monday, February 2nd 2009 - Weston Golf & Country Club

Gerry McDole has been in the industry for many years and with so many years of experience, he has been involved in reshaping the industry but also living through changes that have occurred – both good and bad. His talk provided insights from his wealth of experience and food for thought for all of us working in the pharmaceutical industry today and planning to do so for years to come.

The Art of Medical Persuasion

Thu, 04 Dec 2008 07:30:00 PST

Dr. Shafiq Qaadri, MD, MPP
Thursday December 4th 2008 - Weston Golf & Country Club

For the final event of the 2008 OPMA speaking series, Dr. Shafiq Qaadri, family physician, lecturer, medical writer and broadcaster presented his views on pharmaceutical Marketing, and how to maximize communication with physicians. He provided practical tips to help ensure our messages are informative, compelling and engaging.

Getting Patients to Take Their Medicine

Mon, 03 Nov 2008 19:30:00 PST

Jas Parhar, B. Pharmacy, MBA
Professor of Healthcare Marketing, Rotman School of Management, U of T
Monday November 3, 2008 – Weston Golf & Country Club

Non-adherence or poor compliance is not new and has always been difficult to manage, yet it is a growing concern among healthcare professionals and the pharmaceutical industry. So why haven’t we done anything yet? ... And why are we still talking about this when products have been promoted for years?

Six Pixels of Separation: Marketing in a Connected World

Thu, 02 Oct 2008 08:30:00 PST

Speakers:
Mitch Joel - President, Twist Image
Kent Anderson - Executive Director, Business and Product Development,
The New England Journal of Medicine
Thursday, October 2, 2008 – Lionhead Golf and Country Club

For those among us still grappling to understand how online marketing can maximize the success of our brands, the OPMA presented a duo of excellent speakers for its October Education Day Breakfast. Between these two online experts, the audience was given a clear view of how the digital world is creating entirely new opportunities for information sharing.

A League of Her Own: Women and Pharmaceutical Leadership

Mon, 08 Sep 2008 19:30:00 PST

Sheila Frame
Business Unit Director, Neurosciences, Allergan Canada Inc.
Monday, September 8, 2008 - Weston Golf & Country Club

Until being asked to speak on this topic, Ms. Frame said that she had rarely thought about the issue of women and corporate leadership. In a spirited and interactive discussion, she set out the objectives of the evening, to "better understand the current situation… [and to] leave feeling empowered and inspired—and even better, excited!"

The OPMA Launch Excellence Summit: What you need to know to make your next launch a success

Thu, 01 May 2008 08:30:00 PST

SPEAKERS: Ian Therriault, Robert Seguin, Peter Dale, Bob Tam, Denis Boucher
Thursday, May 1, 2008 - Lionhead Golf and Country Club

For its spring Education Day meeting, the OPMA welcomed a distinguished panel of speakers to share their experiences and provide practical recommendations on the key elements of a successful product launch.

How to Go from Good Work to Great Work

Mon, 07 Apr 2008 19:30:00 PST

Michael Bungay Stanier BA, LLB, M. Phil., CPCC
Monday, April 7, 2008 - Weston Golf and Country Club

What is the difference between good work, great work and bad work? Michael Stanier shed some light on this subject for those of us in the pharma world who think we all do great work all the time. Is that the reality?