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    <title>OPMA    </title>
      <link>http://www.theopma.com/pastmeetings/publish/</link>
      <description>Summaries of Past Meetings of the Ontario Pharmaceutical Marketing Association (OPMA)</description>
      <pubDate>Wed, 14 May 2008 23:36:30 PST</pubDate>
      <language>en-us</language>
      <item>
        <title>The OPMA Launch Excellence Summit:
What you need to know to make your next launch a success</title>
        <link>http://www.theopma.com/pastmeetings/publish/meetings-08/08_05_01_Launch_Excellence_Summit.shtml</link>
        <category>2008 Meetings</category>
        <description>

&lt;p&gt;&lt;strong&gt;SPEAKERS: Ian Therriault, Robert Seguin, Peter Dale, Bob Tam, Denis Boucher&lt;br /&gt;
		Thursday, May 1, 2008&lt;/strong&gt; - Lionhead Golf and Country Club&lt;/p&gt;

&lt;p&gt;For its spring Education Day meeting, the OPMA welcomed a distinguished panel of speakers to share their experiences and provide practical recommendations on the key elements of a successful product launch.&amp;nbsp; &lt;/p&gt;</description>
        <pubDate>Thu, 01 May 2008 08:30:00 PST</pubDate>
        <guid isPermaLink="true">http://www.theopma.com/pastmeetings/publish/meetings-08/08_05_01_Launch_Excellence_Summit.shtml</guid>
      </item>
      <item>
        <title>How to Go from Good Work to Great Work</title>
        <link>http://www.theopma.com/pastmeetings/publish/meetings-08/08_04_07_M-B-Stanier.shtml</link>
        <category>2008 Meetings</category>
        <description>

&lt;p&gt;&lt;strong&gt;Michael Bungay Stanier BA, LLB, M. Phil., CPCC&lt;br /&gt;
		&lt;/strong&gt;&lt;strong&gt;Monday, April 7, 2008&lt;/strong&gt; - Weston Golf and Country Club&lt;/p&gt;

&lt;p&gt;What is the difference between good work, great work and bad work? Michael Stanier shed some light on this subject for those of us in the pharma world who think we all do great work all the time. Is that the reality?&lt;/p&gt;</description>
        <pubDate>Mon, 07 Apr 2008 19:30:00 PST</pubDate>
        <guid isPermaLink="true">http://www.theopma.com/pastmeetings/publish/meetings-08/08_04_07_M-B-Stanier.shtml</guid>
      </item>
      <item>
        <title>Navigating health change, knowledge, media, and life:
Can we make it easier to do the right thing?</title>
        <link>http://www.theopma.com/pastmeetings/publish/meetings-08/08_04_06_M-Evans.shtml</link>
        <category>2008 Meetings</category>
        <description>&lt;span style=&quot;FONT-FAMILY: Arial&quot;&gt;&lt;span style=&quot;FONT-FAMILY: Arial&quot;&gt;
		
&lt;p&gt;&lt;strong&gt;Dr. Michael Evans MD, CCFP&lt;/strong&gt;,&lt;br /&gt;
			Associate Professor, Family &amp;amp; Community Medicine, University of Toronto&lt;br /&gt;
			&lt;strong&gt;Thursday, March 6th, 2008&lt;/strong&gt; - Weston Golf &amp;amp; Country Club&lt;/p&gt;&lt;/span&gt;
	
&lt;p&gt;Dr. Evansâ€™ insightful, engaging, and frequently humorous talk provided an overview of the paradigm changes that are taking place in todayâ€™s health and society. Illustrating his words with a multi-faceted slide show, Dr. Evans covered three key areas: Chronic Disease Management, E-Health, and Patient Stories.&lt;/p&gt;&lt;/span&gt;</description>
        <pubDate>Thu, 06 Mar 2008 08:30:00 PST</pubDate>
        <guid isPermaLink="true">http://www.theopma.com/pastmeetings/publish/meetings-08/08_04_06_M-Evans.shtml</guid>
      </item>
      <item>
        <title>The Future of the Pharmaceutical Industry in Canada</title>
        <link>http://www.theopma.com/pastmeetings/publish/meetings-08/08-01-28-R_Miller.shtml</link>
        <category>2008 Meetings</category>
        <description>

&lt;p&gt;&lt;strong&gt;Ronnie Miller,&lt;/strong&gt; President and CEO, Hoffmann-La Roche Ltd, Chair Rx&amp;amp;D&lt;br /&gt;
	&lt;strong&gt;Monday January 28th, 2008&lt;/strong&gt; - Weston Golf &amp;amp; Country Club&lt;/p&gt;

&lt;p&gt;&lt;span style=&quot;FONT-SIZE: 10pt&quot;&gt;T&lt;/span&gt;he Canadian pharmaceutical industry today, &quot;is like a roller coaster,&quot; declared Ronnie Miller to the 137 members and guests who attended the January, 2008&amp;nbsp;OPMA dinner meeting. The industry &quot;is going faster and higher and dropping further and faster than ever before,&quot; he said.&lt;/p&gt;</description>
        <pubDate>Mon, 28 Jan 2008 19:30:00 PST</pubDate>
        <guid isPermaLink="true">http://www.theopma.com/pastmeetings/publish/meetings-08/08-01-28-R_Miller.shtml</guid>
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