Online Marketing: Making Digital a Strategic Part of your Mix

Posted in: 2010 Meetings
Meeting Summary by Dr. Kim Bercovitz

The OPMA social media-related breakfast session meeting was among the best attended OPMA events of the year, featuring an esteemed panel of experts to discuss digital solutions and online marketing in the pharmaceutical industry:

  • Neil Follett, Managing Director of Brightworks Interactive Marketing
  • Claudio Battaglin, Manager of E-Marketing at Bayer Healthcare
  • Laurie DeMille, Marketing Manager, Digital Solutions at GlaxoSmithKline

3_Panelists_1_1.jpg
OPMA digital discussion panel


May 6, 2010 - 8:00:00 AM Read more

Women and Pharmaceutical Leadership

Posted in: 2010 Meetings

3_Panelists_1.jpg
Karen Felmate, Sandy Fallon & Wendy Adams ready to handle the tough questions
A panel of three inspirational women shared their personal stories of how they evolved their personal brands to excel in executive leadership positions in pharma. They discussed lessons learned throughout their personal journeys, changes shaping future roles for women in pharma, and offered advice for aspiring leaders. All three speakers have husbands and multiple children (all boys) – a true test of their ability to maintain work-life balance!

Apr 1, 2010 - 8:30:00 AM Read more

Building Trust with Our Partners

Posted in: 2010 Meetings

Crawford Wright, Chief Compliance and Privacy Officer at AstraZeneca Canada Inc.

Monday, March 1, 2010- Weston Golf & Country Club

In the pharmaceutical industry, compliance with laws, regulations and standards of conduct is an integral part of everyday business. Crawford Wright, Chief Compliance and Privacy Officer at AstraZeneca Canada Inc., discusses compliance trends within the Industry and an overview of the Rx&D Code of Ethical Practices.

Download attachment(s): [ RxD_Code_of_Ethical_Practices_Presentation.pdf ]


Mar 1, 2010 - 7:30:00 PM Read more

Taking Stock for Your Future: Becoming Your Own CFO

Posted in: 2010 Meetings

Patricia Lovett Reid, Senior Vice President, TD Waterhouse
Monday, February 1, 2010- Weston Golf & Country Club

Get your thrills from your marketing campaigns, not your investments. That’s how Patricia Lovett-Reid, Senior Vice President with TD Waterhouse Canada Inc., recommended that you approach your long-term financial planning when she spoke at the OPMA dinner meeting on February 1. When it comes to your personal finances, says Lovett-Reid, “boring is beautiful.â€

Feb 1, 2010 - 7:30:00 PM Read more