The Art of Medical Persuasion

Posted in: 2008 Meetings

Dr. Shafiq Qaadri, MD, MPP
Thursday December 4th 2008 - Weston Golf & Country Club

For the final event of the 2008 OPMA speaking series, Dr. Shafiq Qaadri, family physician, lecturer, medical writer and broadcaster presented his views on pharmaceutical Marketing, and how to maximize communication with physicians. He provided practical tips to help ensure our messages are informative, compelling and engaging.


Getting Patients to Take Their Medicine

Posted in: 2008 Meetings

Jas Parhar, B. Pharmacy, MBA
Professor of Healthcare Marketing, Rotman School of Management, U of T
Monday November 3, 2008 – Weston Golf & Country Club

Non-adherence or poor compliance is not new and has always been difficult to manage, yet it is a growing concern among healthcare professionals and the pharmaceutical industry. So why haven’t we done anything yet? ... And why are we still talking about this when products have been promoted for years?


Six Pixels of Separation:
Marketing in a Connected World

Posted in: 2008 Meetings

Speakers:
Mitch Joel
- President, Twist Image
Kent Anderson - Executive Director, Business and Product Development,
The New England Journal of Medicine
Thursday, October 2, 2008 – Lionhead Golf and Country Club

For those among us still grappling to understand how online marketing can maximize the success of our brands, the OPMA presented a duo of excellent speakers for its October Education Day Breakfast. Between these two online experts, the audience was given a clear view of how the digital world is creating entirely new opportunities for information sharing.


A League of Her Own:
Women and Pharmaceutical Leadership

Posted in: 2008 Meetings

Sheila Frame
Business Unit Director, Neurosciences, Allergan Canada Inc.
Monday, September 8, 2008 - Weston Golf & Country Club

Until being asked to speak on this topic, Ms. Frame said that she had rarely thought about the issue of women and corporate leadership. In a spirited and interactive discussion, she set out the objectives of the evening, to "better understand the current situation… [and to] leave feeling empowered and inspired—and even better, excited!"


The OPMA Launch Excellence Summit:
What you need to know to make your next launch a success

Posted in: 2008 Meetings

SPEAKERS: Ian Therriault, Robert Seguin, Peter Dale, Bob Tam, Denis Boucher
Thursday, May 1, 2008
- Lionhead Golf and Country Club

For its spring Education Day meeting, the OPMA welcomed a distinguished panel of speakers to share their experiences and provide practical recommendations on the key elements of a successful product launch. 


How to Go from Good Work to Great Work

Posted in: 2008 Meetings

Michael Bungay Stanier BA, LLB, M. Phil., CPCC
Monday, April 7, 2008 - Weston Golf and Country Club

What is the difference between good work, great work and bad work? Michael Stanier shed some light on this subject for those of us in the pharma world who think we all do great work all the time. Is that the reality?


Navigating health change, knowledge, media, and life:
Can we make it easier to do the right thing?

Posted in: 2008 Meetings

Dr. Michael Evans MD, CCFP,
Associate Professor, Family & Community Medicine, University of Toronto
Thursday, March 6th, 2008 - Weston Golf & Country Club

Dr. Evans’ insightful, engaging, and frequently humorous talk provided an overview of the paradigm changes that are taking place in today’s health and society. Illustrating his words with a multi-faceted slide show, Dr. Evans covered three key areas: Chronic Disease Management, E-Health, and Patient Stories.


The Future of the Pharmaceutical Industry in Canada

Posted in: 2008 Meetings

Ronnie Miller, President and CEO, Hoffmann-La Roche Ltd, Chair Rx&D
Monday January 28th, 2008 - Weston Golf & Country Club

The Canadian pharmaceutical industry today, "is like a roller coaster," declared Ronnie Miller to the 137 members and guests who attended the January, 2008 OPMA dinner meeting. The industry "is going faster and higher and dropping further and faster than ever before," he said.