Meeting Summary by Dr. Kim Bercovitz
The OPMA social media-related breakfast session meeting was among the best attended OPMA events of the year, featuring an esteemed panel of experts to discuss digital solutions and online marketing in the pharmaceutical industry:
- Neil Follett, Managing Director of Brightworks Interactive Marketing
- Claudio Battaglin, Manager of E-Marketing at Bayer Healthcare
- Laurie DeMille, Marketing Manager, Digital Solutions at GlaxoSmithKline
OPMA digital discussion panel
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Karen Felmate, Sandy Fallon & Wendy Adams ready to handle the tough questions
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A panel of three inspirational women shared their personal stories of how they evolved their personal brands to excel in executive leadership positions in pharma. They discussed lessons learned throughout their personal journeys, changes shaping future roles for women in pharma, and offered advice for aspiring leaders. All three speakers have husbands and multiple children (all boys) – a true test of their ability to maintain work-life balance!
Crawford Wright, Chief Compliance and Privacy Officer at AstraZeneca Canada Inc.
Monday, March 1, 2010- Weston Golf & Country Club
In the pharmaceutical industry, compliance with laws, regulations and standards of conduct is an integral part of everyday business. Crawford Wright, Chief Compliance and Privacy Officer at AstraZeneca Canada Inc., discusses compliance trends within the Industry and an overview of the Rx&D Code of Ethical Practices.
Download attachment(s):
[ RxD_Code_of_Ethical_Practices_Presentation.pdf ]
Patricia Lovett Reid, Senior Vice President, TD Waterhouse
Monday, February 1, 2010- Weston Golf & Country Club
Get your thrills from your marketing campaigns, not your investments. That’s how Patricia Lovett-Reid, Senior Vice President with TD Waterhouse Canada Inc., recommended that you approach your long-term financial planning when she spoke at the OPMA dinner meeting on February 1. When it comes to your personal finances, says Lovett-Reid, “boring is beautiful.”
Rohit Prakash, National Manager, Practice Solutions
Thursday, December 3, 2009 - Lionhead Golf & Country Club
Rohit Prakash, National Manager for Practice Solutions, addresses the OPMA membership on the relevance of Electronic Medical Records for their customer base and overall business.
André Picard, public health reporter, The Globe and Mail
Monday, November 2, 2009 - Weston Golf and Country Club
Millions of Canadians depend on prescription drugs to stave off illness and maintain their health. Yet, the public, policy-makers and legislators often have a negative perception of the pharmaceutical industry that produces these products. A veteran journalist, André Picard, examines this strange paradox and offers up some practical tips on how to answer the critics.
Marcia Bos BScPhm, Pharmacist-Consultant, The Synapse Group
Melanie Poulin-Costello BMath, MSc, PStat, Biostatistics Sr. Manager, R&D, Amgen Canada Inc.
Sandy Sehdev, MD, FRCPC, Medical Oncologist, William Osler Health Centre
Thursday, October 1, 2009 - Lionhead Golf & Country Club
Lewis MacKenzie, Major-General (ret’d) Canadian Armed Forces
Monday September 14th, 2009 - Weston Golf & Country Club
“My definition of leadership is getting people to do what they don’t necessarily want to do—and have them enjoy the experience,” says Major-General (ret’d) Lewis MacKenzie. Whether they wanted to or not, the capacity crowd of over a hundred pharma marketers certainly gave every indication of enjoying the experience...
Mathew Ingram, Communities Editor, The Globe and Mail
Alon Marcovici, VP Digital and Research, Canada’s Olympic Broadcast Media Consortium
Natalie Bourre, Founder, Marketing 4 Health Inc.
Thursday, May 7, 2009 - Lionhead Golf and Country Club
Paul Copcutt, President, SquarePeg Solutions
Monday, April 6, 2009 - Lionhead Golf & Country Club
Paul Copcutt, founder of Square Peg Solution and Canada’s leading personal branding consultant, believes it is essential in today’s competitive marketplace to differentiate yourself by branding your unique qualities.
Download attachment(s):
[ Paul's List of Web Links and Further Reading ]
Russell Williams, President Rx&D
March 5, 2009 - Lionhead Golf & Country Club
“Today is an historic day,” Russell Williams announced in his opening remarks to OPMA members and guests. He was actually referring to Andre Picard’s timely article in the Globe and Mail, 'Bloggers, there’s no Big Pharma conspiracy'. Exclaimed Williams, “We are making progress!"
Gerry McDole, Former President and CEO of AstraZeneca Canada
Monday, February 2nd 2009 - Weston Golf & Country Club
Gerry McDole has been in the industry for many years and with so many years of experience, he has been involved in reshaping the industry but also living through changes that have occurred – both good and bad. His talk provided insights from his wealth of experience and food for thought for all of us working in the pharmaceutical industry today and planning to do so for years to come.
