Key Challenges Facing the Canadian Pharma Industry

Posted in: 2010 Meetings
Russell Williams, President Rx&D
March 5, 2009
- Lionhead Golf & Country Club

Mr. Russell Williams, President of Rx&D, presented a comprehensive overview of Rx&D and its associated challenges in the Canadian pharmaceutical industry.



The Power of Partnerships

Posted in: 2010 Meetings

Dr. Gerard Cox, Head of Respirology at the Firestone Institute of Respiratory Health, McMaster University
Ms. Renata Rea, Professional Communications Manager, Respiratory Marketing at GSK
Dr. James Gowing, Medical Oncologist and Hematologist at the Cambridge Memorial Hospital in Ontario and Co-Chair of the Cancer Advocacy Coalition of Canada (CACC)
Ms. Alison Gordon, VP Strategy, Marketing and Communications for Rethink Breast Cancer


Monday, September 13, 2010- Weston Golf & Country Club

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The panel of experts provides insight and answers questions.

As our glorious Ontario summer wound down to the last remaining days, the OPMA organized a multidisciplinary panel of speakers to discuss the Power of Partnerships and Strategically Collaborating with Patient Groups. Members and guests of the OPMA gathered to learn about developing successful strategic relationships with patient advocacy organizations.


Online Marketing: Making Digital a Strategic Part of your Mix

Posted in: 2010 Meetings
Meeting Summary by Dr. Kim Bercovitz

The OPMA social media-related breakfast session meeting was among the best attended OPMA events of the year, featuring an esteemed panel of experts to discuss digital solutions and online marketing in the pharmaceutical industry:

  • Neil Follett, Managing Director of Brightworks Interactive Marketing
  • Claudio Battaglin, Manager of E-Marketing at Bayer Healthcare
  • Laurie DeMille, Marketing Manager, Digital Solutions at GlaxoSmithKline

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OPMA digital discussion panel


Women and Pharmaceutical Leadership

Posted in: 2010 Meetings

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Karen Felmate, Sandy Fallon & Wendy Adams ready to handle the tough questions
A panel of three inspirational women shared their personal stories of how they evolved their personal brands to excel in executive leadership positions in pharma. They discussed lessons learned throughout their personal journeys, changes shaping future roles for women in pharma, and offered advice for aspiring leaders. All three speakers have husbands and multiple children (all boys) – a true test of their ability to maintain work-life balance!


Building Trust with Our Partners

Posted in: 2010 Meetings

Crawford Wright, Chief Compliance and Privacy Officer at AstraZeneca Canada Inc.

Monday, March 1, 2010- Weston Golf & Country Club

In the pharmaceutical industry, compliance with laws, regulations and standards of conduct is an integral part of everyday business. Crawford Wright, Chief Compliance and Privacy Officer at AstraZeneca Canada Inc., discusses compliance trends within the Industry and an overview of the Rx&D Code of Ethical Practices.

Download attachment(s): [ RxD_Code_of_Ethical_Practices_Presentation.pdf ]


Taking Stock for Your Future: Becoming Your Own CFO

Posted in: 2010 Meetings

Patricia Lovett Reid, Senior Vice President, TD Waterhouse
Monday, February 1, 2010- Weston Golf & Country Club

Get your thrills from your marketing campaigns, not your investments. That’s how Patricia Lovett-Reid, Senior Vice President with TD Waterhouse Canada Inc., recommended that you approach your long-term financial planning when she spoke at the OPMA dinner meeting on February 1. When it comes to your personal finances, says Lovett-Reid, “boring is beautiful.”


The Promise of Electronic Medical Records

Posted in: 2009 Meetings

Rohit Prakash, National Manager, Practice Solutions
Thursday, December 3, 2009 - Lionhead Golf & Country Club

Rohit Prakash, National Manager for Practice Solutions, addresses the OPMA membership on the relevance of Electronic Medical Records for their customer base and overall business.


Is Pharma a Four-Letter Word?

Posted in: 2009 Meetings
André Picard, public health reporter, The Globe and Mail
Monday, November 2, 2009 - Weston Golf and Country Club

Millions of Canadians depend on prescription drugs to stave off illness and maintain their health. Yet, the public, policy-makers and legislators often have a negative perception of the pharmaceutical industry that produces these products. A veteran journalist, André Picard, examines this strange paradox and offers up some practical tips on how to answer the critics.

Effectively Communicating Clinical Studies

Posted in: 2009 Meetings

Marcia Bos BScPhm, Pharmacist-Consultant, The Synapse Group
Melanie Poulin-Costello BMath, MSc, PStat, Biostatistics Sr. Manager, R&D, Amgen Canada Inc.
Sandy Sehdev, MD, FRCPC, Medical Oncologist, William Osler Health Centre

Thursday, October 1, 2009 - Lionhead Golf & Country Club


Lessons in Leadership

Posted in: 2009 Meetings

Lewis MacKenzie, Major-General (ret’d) Canadian Armed Forces
Monday September 14th, 2009 - Weston Golf & Country Club

“My definition of leadership is getting people to do what they don’t necessarily want to do—and have them enjoy the experience,” says Major-General (ret’d) Lewis MacKenzie. Whether they wanted to or not, the capacity crowd of over a hundred pharma marketers certainly gave every indication of enjoying the experience...


Pharma and the Evolution of Social Media

Posted in: 2009 Meetings
Mathew Ingram, Communities Editor, The Globe and Mail
Alon Marcovici, VP Digital and Research, Canada’s Olympic Broadcast Media Consortium
Natalie Bourre, Founder, Marketing 4 Health Inc.

Thursday, May 7, 2009 - Lionhead Golf and Country Club

How to Manage your Personal Brand

Posted in: 2009 Meetings
Paul Copcutt, President, SquarePeg Solutions
Monday, April 6, 2009 - Lionhead Golf & Country Club

Paul Copcutt, founder of Square Peg Solution and Canada’s leading personal branding consultant, believes it is essential in today’s competitive marketplace to differentiate yourself by branding your unique qualities.

Download attachment(s): [ Paul's List of Web Links and Further Reading ]