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OPMA Meetings
The OPMA meets most months throughout the year (alternating breakfast or dinner sessions).
The association also sponsors two continuing education workshops and three annual social events, each per year.
Education Day Breakfast:
The OPMA Launch Excellence Summit
Thursday, May 1st - Lionhead Golf & Country Club
7:30 a.m. - Registration & Breakfast
8:30 a.m. - Welcome and Opening Remarks
8:40 a.m. - Panel Presentations
10:20 a.m. - Question & Answer session with panel
10:45 a.m. - Wrap-Up
Our speaker panel has a wealth of experience with product
launches, bringing a range of perspectives to this exciting
OPMA event.
Learn how you can make the most of your
next launch opportunity by understanding the four key
drivers of launch success, according to a groundbreaking
IMS study that examined launches across therapeutic
areas between 1997 and 2004.
Learn from our speaker
panel how you can build brand champions and optimize
your product’s success in the marketplace.
IAN is responsible for leading IMS’s thought leadership
initiatives in Canada and has held a variety of positions at
IMS in his 25 year career there. His deep industry insight
has made him a sought-after speaker at numerous industry
and academic conferences. Ian will share findings from
the IMS Launch Excellence Study.
ROBERT founded The Productive Leadership Institute, a
member of the largest leadership development organization
in the world. Robert’s extensive pharma career included
a position as Sales & Marketing Director for Allergan
Canada, where he led the blockbuster launch of Botox.
Robert will discuss the importance of internal resource
alignment to support a successful launch.
PETER’s 20-year career in the pharma business has included
increasingly senior sales and marketing positions at Upjohn,
Pharmacia, Searle and Sanofi-Aventis. He’s been involved in
the launch of blockbusters such as FRAGMIN®, CELEBREX®,
AVAPRO®, PLAVIX® and TYSABRI®. Peter will discuss
strategies for developing key opinion leader advocates.
BOB is responsible for government relations, health policy
and corporate communications at Nycomed Canada. Bob’s
16-year career in pharma has included health policy and
market access positions with several pharmaceutical
companies including Bayer and Altana. Bob will share recent
market access success stories under the new Common Drug
Review process.
DENIS leads the healthcare practice at National in Montreal.
Denis’ 20 years of experience includes the development
and implementation of leading-edge disease awareness
campaigns and product launches in a variety of therapeutic
areas. Denis will close the meeting with a summary of key
communication strategies to support a successful launch.
REGISTER ONLINE NOW
See our full 2008 Meeting & Events Calendar
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Education Day Speakers:
Ian Therrriault
IMS
Robert Seguin
The Productive Leadership Institute
Peter Dale
EURO RSCG LIFE
Bob Tam
Nycomed Canada
Denis Boucher
National
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