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Next OPMA Meeting:
Monday, September 13, 2010
Dinner Meeting
The Power of Partnerships:
Strategically Collaborating with Patient Groups
As pharmaceutical marketers, our shared objective is to help patients; however, navigating the world of stakeholder collaboration can often feel
like a maze. Join us for an opportunity to learn about developing successful strategic relationships with patient groups from a multi-disciplinary panel of speakers representing the medical community, pharmaceutical sponsors and agency partners.
The objectives of the session are to:
• Showcase examples of strategic collaboration with patient groups
from oncology and respirology
• Share best practices on partnering with not-for-profit patient
organizations, and
• Raise awareness of innovative ways to reach patients through different
channels.
Speaker Panel:
Dr. Gerard Cox
Head of Respirology at the Firestone Institute of Respiratory Health at McMaster
University. Also a member of the executive committee of the National Lung Health
Framework, a multi-stakeholder collaboration endorsed by Rx&D.
Alison Gordon
Vice-President Strategy, Marketing and Communications for Rethink Breast Cancer.
Named one of Canada’s Top 10 Marketers by Marketing magazine Alison has been
the creative force behind countless out-of-the box support and educational ventures,
including Breast Fest – the world’s first international breast cancer film festival.
Dr. James Gowing
Medical Oncologist and Hematologist at the Cambridge Memorial Hospital in Ontario.
Co-Chair of the Cancer Advocacy Coalition of Canada. Jim has promoted community
cancer clinics across Canada and established the National Conference on Community
Cancer Clinics.
Renata Rea
Professional Communications Manager, Respiratory Marketing at GlaxoSmithKline,
Registered Respiratory Therapist and educator, Credit Valley Hospital. She has been
an active industry partner with many respiratory patient groups.
Location:
Weston Golf and Country Club
50 St. Phillip's Road, Toronto ON M9P 2N6
(416) 241-5254
• See a map
• Save the date
Schedule:
5:30 p.m. - Cocktails and mingling
6:30 p.m. - Dinner
7:30 p.m. - Presentation and dessert
9:00 p.m. - Meeting Close
Cost:
$45 + GST members
$90 + GST non-members
REGISTER ONLINE NOW
See our full 2010 Meeting & Events Calendar
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