Lessons in Leadership

Posted in: 2009 Meetings

Lewis MacKenzie, Major-General (ret’d) Canadian Armed Forces
Monday September 14th, 2009 - Weston Golf & Country Club

“My definition of leadership is getting people to do what they don’t necessarily want to do—and have them enjoy the experience,” says Major-General (ret’d) Lewis MacKenzie. Whether they wanted to or not, the capacity crowd of over a hundred pharma marketers certainly gave every indication of enjoying the experience...

Market Access and Regulatory Creep

Posted in: 2009 Meetings

Gerry McDole, Former President and CEO of AstraZeneca Canada
Monday, February 2nd 2009 - Weston Golf & Country Club

Gerry McDole has been in the industry for many years and with so many years of experience, he has been involved in reshaping the industry but also living through changes that have occurred – both good and bad. His talk provided insights from his wealth of experience and food for thought for all of us working in the pharmaceutical industry today and planning to do so for years to come.

Pharma and the Evolution of Social Media

Posted in: 2009 Meetings

Mathew Ingram, Communities Editor, The Globe and Mail
Alon Marcovici, VP Digital and Research, Canada’s Olympic Broadcast Media Consortium
Natalie Bourre, Founder, Marketing 4 Health Inc.

Thursday, May 7, 2009 - Lionhead Golf and Country Club

Six Pixels of Separation:
Marketing in a Connected World

Posted in: 2008 Meetings

Speakers:
Mitch Joel - President, Twist Image
Kent Anderson - Executive Director, Business and Product Development,
The New England Journal of Medicine
Thursday, October 2, 2008 – Lionhead Golf and Country Club

For those among us still grappling to understand how online marketing can maximize the success of our brands, the OPMA presented a duo of excellent speakers for its October Education Day Breakfast. Between these two online experts, the audience was given a clear view of how the digital world is creating entirely new opportunities for information sharing.

The Future of the Pharmaceutical Industry in Canada

Posted in: 2008 Meetings

Ronnie Miller, President and CEO, Hoffmann-La Roche Ltd, Chair Rx&D
Monday January 28th, 2008 - Weston Golf & Country Club

The Canadian pharmaceutical industry today, "is like a roller coaster," declared Ronnie Miller to the 137 members and guests who attended the January, 2008 OPMA dinner meeting. The industry "is going faster and higher and dropping further and faster than ever before," he said.

The OPMA Launch Excellence Summit:
What you need to know to make your next launch a success

Posted in: 2008 Meetings

SPEAKERS: Ian Therriault, Robert Seguin, Peter Dale, Bob Tam, Denis Boucher
Thursday, May 1, 2008 - Lionhead Golf and Country Club

For its spring Education Day meeting, the OPMA welcomed a distinguished panel of speakers to share their experiences and provide practical recommendations on the key elements of a successful product launch.

The Promise of Electronic Medical Records

Posted in: 2009 Meetings

Rohit Prakash, National Manager, Practice Solutions
Thursday, December 3, 2009 - Lionhead Golf & Country Club

Rohit Prakash, National Manager for Practice Solutions, addresses the OPMA membership on the relevance of Electronic Medical Records for their customer base and overall business.

The changing dynamics of Canadian pharma

Posted in: 2009 Meetings

Russell Williams, President Rx&D
March 5, 2009 - Lionhead Golf & Country Club

“Today is an historic day,” Russell Williams announced in his opening remarks to OPMA members and guests. He was actually referring to Andre Picard’s timely article in the Globe and Mail, 'Bloggers, there’s no Big Pharma conspiracy'. Exclaimed Williams, “We are making progress!"

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